Organize an Event – A Planning Guide
Promote Your Event – Get Results
Promote Your Event:
• Generate Publicity
• Contact the Media
• Get Results
• Follow Up
• Look Beyond the Media
The media plays a powerful role, so do everything you can to make it easy for the media to cover your event. When contacting the media, check to see if it is a convenient time or whether you should call back later. Always respond quickly to any requests they make and be courteous and appreciative.
The success of your efforts to get the word out may depend on your determination and willingness to follow up on every contact you make. Take notes on each conversation you have. Keep track of all contacts and make follow-up calls to help ensure that your media kit is not overlooked.
Find out what type of photos each media outlet prefers (color/black and white prints or digital photos). Ask if they will send a photographer or if they would print photos you submit. Try to find a professional photographer willing to donate time for the event. Always include a caption with photos you submit, identifying photo subjects (left to right), place, and action.
Place last-minute reminder calls and submit online or e-mail a Media Advisory (see Sample Letters) to all media contacts one or two days prior to your event. Obtain weekend telephone numbers, as switchboards may be closed.
Don’t forget to bring extra media kits and press releases to distribute to members of the media who attend your event.
The 25th annual National Cancer Survivors Day is Sunday, June 3, 2012.
Table of Contents
Welcome! Getting Started
Deadlines
Step 1: Register the Event
Step 2: Get Sponsors
Step 3: Pick a Location
Step 4: Choose Activities
Step 5: Order Merchandise
Step 6: Promote the Event
Sample Letters
More Resources
2011 Event Coverage and Photos
Thanks to our
2012 National Sponsor
Click on Logo
Organize an Event – A Planning Guide
Promote Your Event – Get Results
Promote Your Event:
• Generate Publicity
• Contact the Media
• Get Results
• Follow Up
• Look Beyond the Media
The media plays a powerful role, so do everything you can to make it easy for the media to cover your event. When contacting the media, check to see if it is a convenient time or whether you should call back later. Always respond quickly to any requests they make and be courteous and appreciative.
The success of your efforts to get the word out may depend on your determination and willingness to follow up on every contact you make. Take notes on each conversation you have. Keep track of all contacts and make follow-up calls to help ensure that your media kit is not overlooked.
Find out what type of photos each media outlet prefers (color/black and white prints or digital photos). Ask if they will send a photographer or if they would print photos you submit. Try to find a professional photographer willing to donate time for the event. Always include a caption with photos you submit, identifying photo subjects (left to right), place, and action.
Place last-minute reminder calls and submit online or e-mail a Media Advisory (see Sample Letters) to all media contacts one or two days prior to your event. Obtain weekend telephone numbers, as switchboards may be closed.
Don’t forget to bring extra media kits and press releases to distribute to members of the media who attend your event.
Table of ContentsWelcome! Getting StartedDeadlinesStep 1: Register the EventStep 2: Get SponsorsStep 3: Pick a LocationStep 4: Choose ActivitiesStep 5: Order MerchandiseStep 6: Promote the EventSample LettersMore Resources2011 Event Coverage and Photos
2012 National Sponsor
Click on Logo