Organize an Event – A Planning Guide
Promote Your Event – Look Beyond the Media
Promote Your Event:
• Generate Publicity
• Contact the Media
• Get Results
• Follow Up
• Look Beyond the Media
Using the media is not the only way to promote your event. Here are some other ideas:
• Order your official backdrop, banners, and podium drop from the NCSD Foundation (see Official Merchandise Catalog).
• Cover your town with fliers and posters. Ask all committee members and volunteers to distribute them to all community support organizations and businesses. Hang them on bulletin boards and in health clubs, stores, and offices.
• If you work with an organization or treatment center, provide your staff with buttons, T-shirts, and fliers prior to your NCSD event. Send periodic e-mail or social media updates to all staff members in the months and weeks before the event, and include information on closed-circuit television, websites, and social media.
• Create an NCSD display at your treatment center entrance and on elevators, and include photos of previous years’ activities and what is planned for the current event.
• Treatment centers can use table tents or placemats on patients’ food trays or on cafeteria trays announcing NCSD activities.
• Ask your hospital/cancer treatment center/clinic library, public library, and local health fair to consider a display case or bulletin board about cancer survivorship issues and NCSD.
• Ask large employers to print NCSD messages on employees’ paycheck stubs or distribute fliers you provide.
• Ask grocery store managers if you may place a stack of fliers at each checkout counter.
• Appoint someone to be responsible for placing banners, flags, and signage.
• Advertise your event on a billboard. Ask the billboard company to allow you to use it for free or give you a discounted rate.
• Include the NCSD logo in all signage (register your event to access downloadable logos).
• Make sure signs leading to the event location and parking are in place prior to the arrival of the first participant.
• Ask local companies to print and/or distribute information about your NCSD event on milk cartons, shopping bags, billboards, cash register receipts, restaurant placemats/tray liners, and in monthly bills sent to their customers.
• Have an NCSD information table/booth at local shopping malls, grocery stores, and bookstores.
The 25th annual National Cancer Survivors Day is Sunday, June 3, 2012.
Table of Contents
Welcome! Getting Started
Deadlines
Step 1: Register the Event
Step 2: Get Sponsors
Step 3: Pick a Location
Step 4: Choose Activities
Step 5: Order Merchandise
Step 6: Promote the Event
Sample Letters
More Resources
2011 Event Coverage and Photos
Thanks to our
2012 National Sponsor
Click on Logo
Organize an Event – A Planning Guide
Promote Your Event – Look Beyond the Media
Promote Your Event:
• Generate Publicity
• Contact the Media
• Get Results
• Follow Up
• Look Beyond the Media
Using the media is not the only way to promote your event. Here are some other ideas:
• Order your official backdrop, banners, and podium drop from the NCSD Foundation (see Official Merchandise Catalog).
• Cover your town with fliers and posters. Ask all committee members and volunteers to distribute them to all community support organizations and businesses. Hang them on bulletin boards and in health clubs, stores, and offices.
• If you work with an organization or treatment center, provide your staff with buttons, T-shirts, and fliers prior to your NCSD event. Send periodic e-mail or social media updates to all staff members in the months and weeks before the event, and include information on closed-circuit television, websites, and social media.
• Create an NCSD display at your treatment center entrance and on elevators, and include photos of previous years’ activities and what is planned for the current event.
• Treatment centers can use table tents or placemats on patients’ food trays or on cafeteria trays announcing NCSD activities.
• Ask your hospital/cancer treatment center/clinic library, public library, and local health fair to consider a display case or bulletin board about cancer survivorship issues and NCSD.
• Ask large employers to print NCSD messages on employees’ paycheck stubs or distribute fliers you provide.
• Ask grocery store managers if you may place a stack of fliers at each checkout counter.
• Appoint someone to be responsible for placing banners, flags, and signage.
• Advertise your event on a billboard. Ask the billboard company to allow you to use it for free or give you a discounted rate.
• Include the NCSD logo in all signage (register your event to access downloadable logos).
• Make sure signs leading to the event location and parking are in place prior to the arrival of the first participant.
• Ask local companies to print and/or distribute information about your NCSD event on milk cartons, shopping bags, billboards, cash register receipts, restaurant placemats/tray liners, and in monthly bills sent to their customers.
• Have an NCSD information table/booth at local shopping malls, grocery stores, and bookstores.
Table of ContentsWelcome! Getting StartedDeadlinesStep 1: Register the EventStep 2: Get SponsorsStep 3: Pick a LocationStep 4: Choose ActivitiesStep 5: Order MerchandiseStep 6: Promote the EventSample LettersMore Resources2011 Event Coverage and Photos
2012 National Sponsor
Click on Logo